Site Development – Itemized Basket


Having completed the basics of the drag and drop functionality of the website it was time to work on an itemized basket so that users can see exactly what they have in there ‘vegBox’ and the individual pricing of each item, we wanted the basket to fit in with the styling of the website but at the same time be easy to read. We decided to use a notepad style shopping list graphic to display the list on because it provides a good space in which to present the data needed without ruining the style of the website.

In order to do this I had to edit the javaScript so get the label contents of each list item and write it to the notepad when placed in the vegBox, to do this I used the getElementById method.

Since we had an itemized basket we decided it was necessary to carry this over to paypal which is quite a bit more complicated than passing a simple aggregate amount to paypal, however with a bit of perseverance we got that feature to function well and as a result we have a better and more fluid payment system!

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Branding concepts and moodboard

As we are nearing completion of the code side of the veg box system we have started thinking about how we want to brand our creation. After some deliberation we decided that we wanted to go for a rustic yet clean styling. To this end we plan to use light colours alongside graphics relating to the veg box such as wood and muddy vegetables. The detailing such as interface objects, titles and taglines will be coloured in a way which corresponds to the vegetables, such as bright oranges and vibrant greens and will be given a slightly rough styling.

We hope that this branding will create a stylish yet accessible and friendly interface that all variety of users will be able to interact and engage with.

We have created a quick mood board taking inspiration from competitors and other businesses with a similar ethos to ours.

Branding moodboard

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Progress on the Drag and Drop System

A crucial part of our the Tamar Grow Local project is the drag and drop functio

nality on the website.

Creating drag and drop elements in HTML 5 is relatively simple however putting the draggable elements into a scrolling menu caused a lot of problems, to start with I tried using simple HTML5 native drag and drop however this wasn’t adaptable enough for what we needed, I then moved onto working with jquery-ui which I found much more adaptable and allowed customisation of the drag and drop experience.


After a long time ironing out issues and problems with the drag and drop system I finally got it working.

The next stage was to make the items/products drop into ‘slots’ in the box so that when we completed the website the items dropped into the veg box looked as realistic as possible.

Here is a link to the test page which shows the current development of the drag and drop system:

Drag and Drop Test Page


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Video interviews cont.

We’ve discussed possible locations, interviewees and questions for our upcoming video interviews and this is what we have come up with:


  • Waitrose – Affluent people shop here, possibly more likely to be interested in local produce
  • Royal William Yard – Again, affluent people
  • River Cottage Restaurant – People passionate in local produce
  • Barbican – Lots of restaurants and shops selling local produce
  • TGL Sites – Producers


  • Simon from TGL
  • Producers
  • Members of Public
  • Restaurant owner/chef
  • Restaurant customers



  • Why TGL produce?
  • How long have you been using them?
  • How is it better to produce from other suppliers?
  • What do you make with it?
  • What is your favourite produce?
  • How does he order the produce?
  • What would make it easier?
  • What is your relationship with TGL like?
  • Do you promote the use of TGL produce?
  • How did you become aware of TGL?


  • How does TGL work?
  • What motivated you to start TGL?
  • What are your future plans?
  • How many projects do you have and what are they?
  • How can people get involved?
  • Who and where do you sell your produce to?
  • What is your approach to marketing?
  • What is your main target audience and is there a market you would like to expand to?

Members of Public

  • Have you heard of TGL and what do you know about them?
  • Would you be interested in getting involved in their projects?
  • What do you like about them?
  • Are you interested in organic and sustainable produce?
  • What would motivate you to buy organic and sustainable produce?
  • What makes you buy organic and sustainable produce?
  • Do you do grocery shopping online?
  • What attracts/would attract you to the online system?
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Video interviews

As a group we’ve been discussing the possibility of producing a short video composed of video interviews of Plymouth locals discussing the topic of Tamar Grow Local and local produce in general.

This project would work on two levels, allowing us to source information and opinions from people in the Tamar Valley catchment area regarding their knowledge and understanding of TGL as well as allowing us to create a professional marketing video to enhance TGL’s market presence.

Once we come up with some possible questions and locations we will post back.

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Questionnaire questions

After deciding what our questionnaire was going to be about, we needed to write and include the right questions which will help us on producing our final product. The questions we will be asking the public:

  1. What is your gender?
  2. What is your age?
  3. Does your household regularly purchase locally produced fruit and
  4. If you answered ‘No’ to the previous question, what would motivate you to buy
    more local produce?

    • More competitive pricing
    • Easier access to produce
    • More knowledge about the produce
    • Improved availability of produce
  5. Does it concern you whether your fruit and vegetables are produced locally?
  6. Where do you purchase your fruit and vegetables?
    • Supermarket
    • Local Market
    • Small Grocery Store
    • Home Grown
  7. Would you consider purchasing locally produced fruit and vegetables online?
  8. If you answered ‘No’ to previous question, why?
    • Too complicated
    • Inconvenient delivery times
    • Prefer knowing exactly what I am buying
    • Unaware of online options
    • Lack of incentive
  9. If you answered ‘No’ to question 7 would you use an online system that
    addressed the above concerns?

We will post the link to various places and will hopefully receive a decent amount answers back.

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Questionnaire proposal

We have decided to make a questionnaire to ask people certain questions to help us develop our idea further, the sort of questions we will be asking will be on the lines of who shops online, will they ever consider buying online, if they buy organic food etc.

This will help us decide and develop our idea in the right direction from the feedback we get back. If the results come back positive we can carry on developing and decide what route our final project will go.

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Interactive Veg Box Prototype Sketch

Interactive Veg Box Prototype Sketch

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Interactive Veg box ordering system

After hearing about Tamar Grow Local’s various projects we decided we’d like to work with the upcoming Veg Box project where people can order a regular box of vegetables similar to those provided by Riverford and Abel & Cole.

We wanted to think of an online ordering system that would be interactive and also allow the user to see the produce before they purchase it and more importantly to have access to videos, images and information about the produce and its producer.

After some deliberation we decided on the idea of having a visual veg box – an onscreen box into which you can drag and drop the produce. This would show step by step how the user’s box is coming together and how it will look when they acquire it.

We also considered that due to the possibility of having limited stock availability it could be useful to implement a similar system to that used by Graze which allows the user to apply a ‘Like’, ‘Love’, ‘Try’ or ‘Send Soon’ note to each product. This will ensure that each customer gets the products they want albeit within a more lenient time frame.

We’ve emailed our proposal to Simon Platten from Tamar Grow Local and now we’re waiting for his input. We’re looking forward to starting development.

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